Multiclient study announced 2006 Investment Opportunities in Services Layer Solutions

SAI InfoComm highlights two functional services designed to uncover competitive weaknesses and gain share versus the competition in uncertain times:


SAI InfoComm offers firms the ability to analyze and compare its approach to field sales forces. Key areas of strategic focus include:

These programs provide qualitative/exploratory or quantitative/confirmatory assessments of the success of prospect- and customer-directed programs among key target segments of businesses marketplace.

The primary purpose of these programs is to:
- Uncover ways to improve the sales program's effectiveness among the businesses' key target segments who are not being attracted or serviced at an optimum level
- Define the areas of success that need to be maintained and enhanced

The specific knowledge objectives of these include:

• Identifying a program's relative rates of success among key target segments and geographies

• Determining why program was successful among "wins"
  o What was done right?
  o What could we have done better?
  o What did the other vendor do wrong?
  

• Product comparisons and performance metrics
  o Definitions
  o Key decision makers and their perceptions
  

• Determine how "wins" are different than "losses"
  o Profile the account
  o Determine needs
  o Identify position in the life cycle
  o New product expectations and timing
  

• Determining why a program was not successful among "losses"
  o What was done wrong?
  o What did the other vendor do right?
  o How can we unseat the entrenched competitor?

Email SAI InfoComm for additional information for your specific business!